@pereirapr

Our Services

Our public relations services provide outreach to audiences through a unique and forward-thinking approach to public relations. Our PR strategies are built to include outreach on three main levels: traditional media relations, online media relations and communication directly to the public.

Strategic Communication Planning - Development of a strategic communications plan to guide all communication activities.

Media Writing - Composition of PR related messaging (key messages, media messaging, media releases, media pitches).

Online Content Development - Creation of content for an online media centre and/or media kit development.

Media Database Development - Compilation of a complete and targeted media database.

Media Training - Individual or group training sessions complete with strategies for working with all types of media and personalized key message coaching. Also includes media training manuals, interview preparation and phone training.

Proactive Media Outreach – Distribution of story ideas, pitches and news to key contacts on an ongoing basis. Also includes interview coordination, coverage collection and reporting.

Social Media/Online Integration – Integration of selected PR efforts into ongoing social media work.

Online PR - Strategic use of Web PR tactics and social media releases.

Media Monitoring - Research, competitive analysis and basic media monitoring.

Thought Leadership Development - Composition of thought leadership pieces – articles, white papers and corporate documents.

Speaking Opportunities – Sourcing of speaking or event opportunities.

Award/Status Research and Application Management – Sourcing, preparation and management of applications for awards and statuses.

Event planning – Planning and execution for events of all sizes that relate to PR work.

Our Method

Rather than base our public relations services on traditional and dated methods, we work with clients to determine which levels of communication will be the most impactful for their unique business needs.

Level One - Traditional Media Outreach
The power of the media is undeniable. Media coverage, in a traditional form, provides third party assessment, genuine opinion and a reputable account of your business. We work to establish stories, news and messages within a company and communicate them to the media, resulting in powerful coverage and lasting relationships.

Level Two - Online Media Outreach
A story can make waves online in a matter of minutes. The internet is the ultimate source for information, buzz and conversation, and your company cannot afford to miss out. We work to translate stories, news and messages for targeted and strategic online use and facilitate coverage and relationships with online media outlets and bloggers.

Level Three - Public Outreach
Sometimes it makes the most sense to bring your message directly to the public, rather than solely through the media. Making a public statement, however, requires careful communications strategy and that is where we come in. We help clients to harness the power of people in spreading the word.